JUST IN: Jeff Bezos Sells $665 Million Worth of Amazon (AMZN) Shares

• In late June 2025, Jeff Bezos founder and executive chair of Amazon—sold approximately 3.3 million shares, netting around $736.7 million (about $737 million) at an average price of $221.56 per share  .
• Notably, the major portion (~$686 million) of that sale occurred on June 27, coinciding exactly with his wedding to Lauren Sánchez in Venice  .

Planned & Transparent

• The sale was executed under a Rule 10b5‑1 trading plan adopted in March 2025. This automated system allows company insiders to sell shares at predetermined conditions, helping avoid accusations of insider trading  .
• It marked Bezos’s first stock sale of 2025, yet he still retains a massive ~905 million shares, with up to 21.7 million more shares available for sale under the same plan  .

Context & Motivation

• Bezos has historically used hat large stock sales to raise capital for ventures like Blue Origin, The Washington Post, and philanthropic causes  .
• In 2024 alone, he sold over $13.4 billion worth of Amazon stock  .
• The current structured sales (up to 25 million shares, worth ~$4.75 billion through mid‑2026) are part of a long-range financing approach  .

Market Reaction & Outlook

• These filings triggered a modest positive response in Amazon’s stock, as transparency around insider selling plans can help stabilize investor sentiment.
• While insiders selling might raise eyebrows, such pre-scheduled trades under a 10b5-1 plan are often seen as routine and not indicative of immediate lack of confidence  .
• Bezos’s remaining stake—about 9% of Amazon—still leaves him firmly aligned with the company’s long-term growth 

Jeff Bezos’s late-June sale of ~$737 million in Amazon stock was highly planned, fully disclosed, and part of a broader strategy to fund other ventures and personal commitments. It’s unlikely to signal any negative outlook on Amazon itself, given the ongoing 10b5‑1 plan and his continued massive ownership stake.