Apple Music Marks 10 Years with New Global Artist Hub to Inspire Creativity and Collaboration

Apple Music is celebrating a major milestone — its 10-year anniversary — with the launch of a brand-new Global Artist Hub, a platform designed to empower musicians, foster collaboration, and deepen the connection between artists and their fans.

A Decade of Innovation and Influence

Since its debut in 2015, Apple Music has transformed the way we discover and experience music. From expertly curated playlists and exclusive releases to real-time lyrics and Spatial Audio, Apple has consistently pushed the boundaries of what a modern music service can offer. Over the past decade, it has become a go-to platform for millions of listeners and a vital tool for artists to reach global audiences.

What Is the Global Artist Hub?

As part of its 10th anniversary celebration, Apple Music is introducing a Global Artist Hub — a centralized digital space built specifically for creators. The aim? To inspire creativity, promote collaboration, and provide tools and insights that help musicians thrive in the streaming era.

This new hub is designed to support artists at every stage of their careers. Whether you’re an emerging talent or an established name, the Artist Hub will serve as a resource for:
• Creative inspiration: Featuring exclusive interviews, behind-the-scenes content, and success stories from artists around the world.
• Educational tools: Including guides on how to make the most of Apple Music’s platform, performance analytics, marketing strategies, and fan engagement tips.
• Collaborative opportunities: A place where artists can find and connect with peers for creative partnerships.

Strengthening the Artist-Fan Connection

A key focus of the new platform is to help artists build stronger relationships with their fans. In an era where audience engagement often happens online, Apple is providing musicians with better tools to share their stories, grow their communities, and get discovered — not just by algorithms, but by people who care about music.

Why It Matters

The launch of the Global Artist Hub reflects Apple Music’s ongoing commitment to artist empowerment. As the industry shifts, Apple continues to position itself as more than just a streaming service. It’s becoming a partner to the creative community — offering not only distribution, but also education, support, and a sense of shared purpose.

With this initiative, Apple is sending a clear message: the next 10 years of Apple Music will be as artist-focused and innovation-driven as the first.